Pocket Guide
Sonoma County’s handy print reference for EXCLUSIVELY locally owned businesses.
Like all GO LOCAL media, the biannual Pocket Guide gets straight to the right people—no wasted reach, just locals who actually care about supporting local businesses and nonprofits.
It’s also available online, where in addition to listings and ads, you’ll find fun and informative content like articles and infographics that show why supporting local really matters.
All current members get a FREE listing that includes:
• Business/Nonprofit name
• Address (or city if no physical location), Phone number, Website
• Rewards offer (if you have one)
• All members ALSO get a 10-word description as part of their listing. We’ll write your description, or you can submit your own.
Where to get
Cloverdale: Dahlia & Sage Community Market
Cotati/Rohnert Park: Grocery Outlet Rohnert Park, Oliver’s Market, Raley’s
Healdsburg: Big John’s Market, Copperfield’s Books, Shelton’s Market
Petaluma/Penngrove: Copperfield’s Books, Friedman’s Home Improvement, Grocery Outlet Petaluma, Penngrove Market, Petaluma Market, Washoe House
Santa Rosa: Community Market, Corrick’s, Copperfield’s Books, Epicenter, Friedman’s Home Improvement, Grocery Outlet Santa Rosa, Molsberry’s Market, Pacific Market, Oliver’s Market Montecito, Oliver’s Market Stony Point, Raley’s, Western Farm Center, Wilibees Wines & Spirits
Sebastopol: Andy’s Produce Market, Community Market, Pacific Market
Sonoma: Friedman’s Home Improvement
Windsor: Grocery Outlet Windsor, Oliver’s Market, Raley’s
Ad Information
Issue Dates + Deadlines
The Pocket Guide is published twice per year.
- Spring/Summer issue circulates April through October.
- Fall/Winter issue circulates November through April.
2026 Submission + Payment Deadlines:
Spring/Summer: March 10
Fall/Winter: October 20
Distribution
- Published twice per year, with 10,000 copies per printing.
- Total annual readership of 60,000 qualified customers.
Ad Specs
Full Page / Live type + content area: 4.5″ horizontal x 7.625″ vertical
Trim Size: 5.25″ horizontal x 8.5″ vertical
Full Bleed: 5.5″ horizontal x 8.75″ vertical
Half Page:
Trim Size: 4.73″ horizontal x 3.88″ vertical; NO BLEED.
Artwork Submission Guidelines
- Convert RGB images into CMYK before placing in layout; save layout in CMYK mode
- Turn ALL fonts into outlines / paths; embed all images.
- NO crop marks or registration marks
Ad Rates
Exclusive Ads in Full Color:
• Half page ad, horizontal only, $435
• Full page ad, $725
• Full page premium ad – (Inside front cover, page 3, inside back cover & back cover.), $900
• We’ll create your ad for you! Add a $75 design fee. Merchant to provide logo, image(s), ad copy, and any desired fonts. Production includes an initial proof with one set of changes before ad is finalized. Additional design work is available at added cost.
