Pocket Guide Advertising Information
Sonoma County’s handy print reference for EXCLUSIVELY locally owned businesses in Sonoma County.
Like all GO LOCAL media opportunities, the biannual pocket guide reaches the qualified customer. There’s no waste, just highly receptive folks picking up the guide who support local businesses and nonprofits.
The Pocket Guide is published twice per year, with 10,000 copies per printing and is also published online. In addition to listings and ads, you’ll also find editorial and infographic pages about why it’s important to support local businesses and nonprofits. The Pocket Guide has a total annual readership of 60,000 qualified customers.
- Spring/Summer issue circulates April through September.
- Fall/Winter issue circulates September through April.
- The list of locations shifts, but a partial list of rack locations includes: Andy’s Market, Community Market Sebastopol and Santa Rosa, Copperfield’s locations, Corrick’s, Dahlia & Sage Market, Poppy Bank Epicenter, Friedman’s Petaluma & Santa Rosa, Grocery Outlet Rohnert Park, Habitat for Humanity ReStore, Lola’s Market, Molsberry’s, Oliver’s Santa Rosa, Cotati & Windsor, Pacific Market Sebastopol & Santa Rosa, Penngrove Market, Shelton’s Natural Foods, Washoe House, Western Farm, Wilibees, and more.
General Info
Ad Rates
All current members get a FREE listing that includes:
• Business/Nonprofit name
• Address (or city if no physical location), Phone number, Website
• Rewards offer (if you have one)
• All members ALSO get a 10-word description as part of their listing. We’ll write your description, or you can submit your own.
Exclusive Ad Pricing:
• Half page ad, horizontal only, $435
• Full page ad, $725
• Full page premium ad – (pending availability; inside front cover, page 3, inside back cover & back cover.), $900
• We’ll create your ad for you! Add a $75 design fee
Upcoming Issue Dates and Deadlines
FALL/WINTER 2025 ISSUE
RESERVATION, AD SUBMISSIONS + PAYMENT DEADLINE: AUGUST 11, 2025
TENTATIVE PUBLISH DATE: SEPTEMBER 2025
Ad Sizes + Artwork Info
FULL PAGE AD
Full Page / Live type + content area: 4.5″ horizontal x 7.625″ vertical
Trim Size: 5.25″ horizontal x 8.5″ vertical
Full Bleed: 5.5″ horizontal x 8.75″ vertical
HALF PAGE AD
Trim Size: 4.73″ horizontal x 3.88″ vertical; NO BLEED.
Instructions for PDF artwork submission:
- turn ALL fonts into outlines / paths; embed all images.
- NO crop marks or registration marks
- convert RGB images into CMYK before placing in layout; save layout in CMYK mode
For ads produced by GO LOCAL, there is a $75 production charge. Merchant to provide logo, image(s), ad copy, and any desired fonts. Production includes an initial proof with one set of changes before ad is finalized. Additional design work is available at added cost.